Global Innovation Management

Global Innovation Management

Westland, J. Christopher

Bloomsbury Publishing PLC

11/2016

416

Mole

Inglês

9781137520180

15 a 20 dias

742

Descrição não disponível.
1. Innovation, Globalization and Commoditization
2. Components of an Innovation
3. Business Models and Strategy
4. Service Innovations
5. Marketing and Logistic Channel Management
6. Entrance Strategies - Choosing your Competitive Arena
7. Protecting Your Innovations
8. Technology Dynamics and Disruptive Innovation
9. Financing and Valuation of Innovations
10. Emerging Platforms for Innovation
11. Understanding and Managing Creative People
12. Communities, Networks and Reputation
13. Society, Government and Innovation.
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