Global Innovation Management
Global Innovation Management
Westland, J. Christopher
Bloomsbury Publishing PLC
11/2016
416
Mole
Inglês
9781137520180
15 a 20 dias
742
2. Components of an Innovation
3. Business Models and Strategy
4. Service Innovations
5. Marketing and Logistic Channel Management
6. Entrance Strategies - Choosing your Competitive Arena
7. Protecting Your Innovations
8. Technology Dynamics and Disruptive Innovation
9. Financing and Valuation of Innovations
10. Emerging Platforms for Innovation
11. Understanding and Managing Creative People
12. Communities, Networks and Reputation
13. Society, Government and Innovation.
2. Components of an Innovation
3. Business Models and Strategy
4. Service Innovations
5. Marketing and Logistic Channel Management
6. Entrance Strategies - Choosing your Competitive Arena
7. Protecting Your Innovations
8. Technology Dynamics and Disruptive Innovation
9. Financing and Valuation of Innovations
10. Emerging Platforms for Innovation
11. Understanding and Managing Creative People
12. Communities, Networks and Reputation
13. Society, Government and Innovation.