Exploring Omnichannel Retailing
-15%
portes grátis
Exploring Omnichannel Retailing
Common Expectations and Diverse Realities
Piotrowicz, Wojciech; Cuthbertson, Richard
Springer International Publishing AG
01/2019
288
Dura
Inglês
9783319982724
15 a 20 dias
623
Descrição não disponível.
Exploring Omnichannel Retailing: common expectations and diverse reality.- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers.- Implementation of omnichannel strategy in the US retail - evolutionary approach.- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research.- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey.- Development of omnichannel in India - retail landscape, drivers and challenges.- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market.- The use of mobile technologies in physical stores: the case of fashion retailing.- Futurising the physical store in the Omnichannel retail environment.- Retail promotional communication: the comparative effectiveness of print versus online.- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements.- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Omnichannel retail;Retail strategy;Technology;eCommerce;SCM;Channel integration;Mobile technologies;Co-design;Co-branding;Personalization;Inventory management
Exploring Omnichannel Retailing: common expectations and diverse reality.- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers.- Implementation of omnichannel strategy in the US retail - evolutionary approach.- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research.- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey.- Development of omnichannel in India - retail landscape, drivers and challenges.- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market.- The use of mobile technologies in physical stores: the case of fashion retailing.- Futurising the physical store in the Omnichannel retail environment.- Retail promotional communication: the comparative effectiveness of print versus online.- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements.- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
