Ethics and Neuromarketing
-15%
portes grátis
Ethics and Neuromarketing
Implications for Market Research and Business Practice
Ducu, Cristian; Iorga, Ana Maria; Pop, Nicolae Alexandru; Thomas, Andrew R.
Springer International Publishing AG
06/2018
209
Mole
Inglês
9783319833293
15 a 20 dias
454
Descrição não disponível.
1. Introduction.- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research.- 3. Topoi in Neuromarketing Ethics.- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies.- 5. Ethical and Legal Considerations in Research Subject and Data Protection.- 6. Transparency and Reliability in Neuromarketing Research.- 7. Implicit Measures of Attitudes in Market Research.- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research.- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging.- 10. The Limits and the Ethics of Consumer Profiling.- 11. Ethical Dilemmas of Future Technologies.- 12. The Ethics of Neuromarketing in Sports.
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Big Data;Cognitive Stimuli;Consumer Behavior;Database Analytics;Ethics;Neuromarketing;Neuroscience;Regulatory Environment
1. Introduction.- 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research.- 3. Topoi in Neuromarketing Ethics.- 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies.- 5. Ethical and Legal Considerations in Research Subject and Data Protection.- 6. Transparency and Reliability in Neuromarketing Research.- 7. Implicit Measures of Attitudes in Market Research.- 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research.- 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging.- 10. The Limits and the Ethics of Consumer Profiling.- 11. Ethical Dilemmas of Future Technologies.- 12. The Ethics of Neuromarketing in Sports.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
