Electronic Commerce

Electronic Commerce

A Managerial and Social Networks Perspective

Turban, Efraim; Turban, Deborrah C.; Liang, Ting-Peng; King, David; Lee, Jae Kyu

Springer International Publishing AG

10/2016

791

Mole

Inglês

9783319362700

15 a 20 dias

Descrição não disponível.
Overview of Electronic Commerce.- E-Commerce: Mechanisms, Infrastructure, and Tools.- Retailing in Electronic Commerce: Products and Services.- Business-to-Business E-Commerce.- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.- Mobile Commerce and Ubiquitous Computing.- Social Commerce: Foundations, Social Marketing, and Advertising.- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce.- E-Commerce Security and Fraud Issues and Protections.- Electronic Commerce Payment Systems.- Order Fulfillment Along the Supply Chain.- EC Strategy, Globalization, and SMEs.- Implementing EC Systems: From Justification to Successful Performance.- E-Commerce: Regulatory, Ethical, and Social Environments.- Launching a Successful Online Business and EC Projects.
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E-Commerce;EC Systems;Electronic Commerce;Mobile Commerce;Online Business;Social Commerce