Eco-Innovations in Emerging Markets

Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

Reyes Mercado, Pavel

Palgrave Macmillan

05/2016

131

Dura

Inglês

9781137587411

15 a 20 dias

Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.

Introduction.- Chapter 1 Macro perspectives of Eco-Innovations.- Chapter 2 Research Foundations: Retrospects and Prospects.- Chapter 3 Research Model.- Chapter 4 Research Approach.- Chapter 5 Unveiling Consumer's Insights.- Chapter 6 Driving Change: Converging Business and Policy.- Chapter 7 Challenges Ahead.- Appendices.

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