Cultural Perspectives on Millennials

Cultural Perspectives on Millennials

Berger, Arthur Asa

Springer International Publishing AG

09/2018

137

Mole

Inglês

9783319888224

15 a 20 dias

454

Descrição não disponível.

Chapter 1: Introduction.- Chapter 2: The Mind and Psyche of Millennials.- Chapter 3: A Sociology of Millennials.- Chapter 4: Myth and Millennials.- Chapter 5: Millennials and the Media.- Chapter 6: Marketing to Millennials.- Chapter 7: Millennials as Shoppers and Consumers.- Chapter 8: Postmodernism and Millennials.- Chapter 9: Politics and Millennials.- Chapter 10: Sexual Identity, Gender, and the Millennials.- Chapter 11: Coda.

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Millenials and Media;Millenials and Politics;Millenials and Marketing;Millenials and Consumption;Millenial Culture