Cross Cultural Issues in Consumer Science and Consumer Psychology

1. Advancing our Understanding of Cross-cultural Issues in Consumer Science and Consumer Psychology

Hester van Herk & Carlos J. Torelli

2. Culture at the Country Level

Robbert Maseland & Andre van Hoorn

3. Putting the Pieces Together: Culture and the Person

Nancy Wong & Julie Anne Lee

4. Culture and Consumer Behavior


Carlos J. Torelli, Maria A. Rodas, & Pascale Lahoud

5. Is it culture? A pragmatic approach to cross-cultural analysis

Hester van Herk & Ype H. Poortinga

6. Positive and negative sentiments towards other nations

Petra Riefler

7. Country-of-Origin Effects

Katharina Zeugner-Roth

8. Culture and Branding

Zeynep Guerhan-Canli, Ceren Hayran, & Guelen Sarial-Abi

9. Subsistence Marketplaces at the Confluence of Culture, Poverty and Low Literacy: Materially Poor But Relationally Rich?

Madhubalan Viswanathan



10.Methodological issues in cross-cultural research

Hans Baumgartner & Bert Weijters

11.Multi-level cultural issues

Hester van Herk & Ronald Fischer

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Psicologia social, de grupo ou colectiva
• Psicologia ocupacional e industrial
• Negócios e gestão
• O eu, ego, identidade, personalidade

international business;diversity in the workplace;international trade;culture relativity of theories;human values;culture and the self;culture and persuasion;priming culture;culture and branding;culture change and value change;acculturation;methodology in cross cultural research;culture and consumer behavior