Competitive Advantage of Customer Centricity
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portes grátis
Competitive Advantage of Customer Centricity
Parniangtong, Sathit
Springer Verlag, Singapore
06/2017
330
Dura
Inglês
9789811044410
15 a 20 dias
7077
Descrição não disponível.
Preface.- Acknowledgment.- Chapter 1. Gaining Sustainable Competitive Advantage.- Chapter 2. Strategy: Roadmap for Market Leadership.- Chapter 3. Problem-Solving Approach to Business Strategy.- Chapter 4. Customer-Centric Thinking.- Chapter 5. Formulating Customer-Driven Strategy.- Chapter 6. Customer Centricity - A Marketing Perspective.- Chapter 7. The Change Journey Toward Customer Centricity.- Chapter 8. Using Collaboration to Create Added-Value for End Customers.- Chapter 9. Gaining the Edge through Product-Delivery Services.- Chapter 10. Embracing Customers' Diverse Needs.
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Customer centricity;customer needs;customer profitability;customer relationships;customer value
Preface.- Acknowledgment.- Chapter 1. Gaining Sustainable Competitive Advantage.- Chapter 2. Strategy: Roadmap for Market Leadership.- Chapter 3. Problem-Solving Approach to Business Strategy.- Chapter 4. Customer-Centric Thinking.- Chapter 5. Formulating Customer-Driven Strategy.- Chapter 6. Customer Centricity - A Marketing Perspective.- Chapter 7. The Change Journey Toward Customer Centricity.- Chapter 8. Using Collaboration to Create Added-Value for End Customers.- Chapter 9. Gaining the Edge through Product-Delivery Services.- Chapter 10. Embracing Customers' Diverse Needs.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
