Business-to-Business Marketing Communications
-15%
portes grátis
Business-to-Business Marketing Communications
Value and Efficiency Considerations in Recessionary Times
Konstantoulaki, Kleopatra; Kostopoulos, Ioannis; Rizomyliotis, Ioannis
Springer International Publishing AG
07/2017
92
Dura
Inglês
9783319587820
15 a 20 dias
454
Descrição não disponível.
1. The Significance of Business-to-Business Marketing.- 2. Business-to-Business Marketing Communication During Recession.- 3. The Current Media Landscape in Business-to-Business Markets.- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence.- 5. Achieving Advertising Effectiveness Through Innovation.- 6. What is Next for Business-to-Business Marketing Communications?
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
media;digital media;online marketing;advertising;B2B Marketing;Marketing Communications;Marketing effectiveness;print ad effectiveness;marketing ROI;Campaign analysis;digital media innovation;digital marketing innovation
1. The Significance of Business-to-Business Marketing.- 2. Business-to-Business Marketing Communication During Recession.- 3. The Current Media Landscape in Business-to-Business Markets.- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence.- 5. Achieving Advertising Effectiveness Through Innovation.- 6. What is Next for Business-to-Business Marketing Communications?
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
